123on launches mobile fan engagement platform
UPPSALA, SWEDEN – June 2nd 2016 – Today 123on launches a mobile interactive platform targeted at maximizing fan engagement among the eSports community. Real time communication is increasingly becoming the key differentiator to retain and strengthen the relationship between a brand and a fan. The development within social medias the past years has led to a change for marketers with new tactics and focus to be able to meet the fans at the right moment and to increase revenue opportunities.
The first target group for the 123on platform is the millions of eSports fans around the world. eSports is a global and rapid growing market with young and dedicated fans and the 123on platform provides a unique opportunity to reach this highly attractive target group. The 123on platform connects fans with brands and individuals that the fans have a strong relationship with and creates new innovative ways for the fans, brands and individuals to communicate. The first partner that is made public is the female CS:GO-team, LGB eSports.
“Everyone in the team were impressed by 123on from day one. 123on will simplify our communication to our fans globally via the mobile devices and we are convinced that the platform will be a great success and help us reach our targets”, says Hanne “HaySS” Skårdal – LGB
“The fans are longing for better access to and to get closer to the teams and players they love and that is what drives us,” says Mikael Jansson, CEO and founder of 123on”. “We are proud to launch the platform and together with LGB enable their fans to get to know all players even better and to be able to follow their success. 123on enables a unique view into data about a user with advanced analytics, a view that is used to help our partners improve their relations with their fans and to provide their fans with relevant direct communication in their personal mobile devices”.
123on is an interactive mobile platform created to maximize fan engagement. 123on offers exclusive content in short video format, live broadcasts, chat and messaging to enable globally distributed fans to keep up to date with their favorite teams and players. 123on was launched in 2016 and has its headquarter in Uppsala, Sweden.