123on and Ooyala partner to drive monitization for content provider
Real-time communication is an essential strategy for any brand- as well as content owner when it comes to enable engagement with their audience in the right way, at the right time and understand how it reaches them. 123on simplifies interaction and engagement for content owners fan base by using video as the primary tool while provide in-depth analytics and a one-to-one direct connection to their fans via integrated messaging service.
Starting of with rapid growing and global eSports market 123on already announced partnership with major Team Dignitas and female team, LGB eSports. With both content providers as well as fans all over the world the 123on platform needed a global provider of ad platform and the 123on choice was Ooyala.
“We’ve had amazing response speaking to content owners as well as brand owners around the world. With both content providers as well as fans all over the world we need a flexible and global provider of ad platform. Ooyala’s AdServer combined with programmatic solution offer exactly what we was looking for.” – Mikael Jansson, Founder and CEO at 123on
123on has built an interesting platform that really stands out and I’m excited that they chose Ooyala as the supplier. We look forward to the partnership and the quest to drive monetization for content providers” – David Mühle, Regional Director at Ooyala, Northern Europe and Middle East